SEO and internet marketing firm Long Island

What Exactly Is Internet Marketing?

Marketing is all about persuading people to purchase your goods or services. And, these days, the internet is the most convenient way to reach those potential clients.

But, given the size of the internet, where can businesses identify their target audience or the people most likely to desire their product? This necessitates the development of an internet marketing plan.

Internet marketing, often known as digital marketing, web marketing, or online marketing, is a catch-all word for all internet marketing.

This includes, but is not limited to, social media, email marketing, content marketing, and search engine optimization (SEO), which is a procedure that helps search engines find your website.

Because so many people spend so much time online, internet marketing is an effective way for businesses to engage their target audience and gain new consumers.

Traditional advertising vs. content marketing

Buying ad space and running billboards used to be the majority of marketing. This is still useful for some purposes, but it is highly expensive, and there is no guarantee that potential consumers will notice your ad.

Material marketing is a sort of internet marketing in which the goal is to attract and retain clients by developing and sharing compelling material. Blog articles, infographics, videos, photos, and even useful instructions are all examples of high-quality content marketing.

Content marketing is a long-term digital strategy with outcomes that can take months or even years to achieve. When done correctly, though, it may be a very successful strategy to develop your organization.

Internet marketing strategy types

A successful online marketing plan makes use of various platforms. Consider the following online marketing strategies:

1. Marketing on social media

According to a Pew Research Center survey from 2021, 72% of US adults are using social media, up from 5% in 2005. While younger Americans are more likely to use social media, over half of individuals over 65 use at least one.

This implies that you’ll be able to reach your clients on social media, regardless of whether they’re on Facebook, LinkedIn, Twitter, Instagram, TikTok, or another site. There are several approaches to social media marketing depending on your goals and budget:

Organic. Organic social media marketing is anything you can perform on the platform for free, such as your Instagram in-feed postings. Organic social media posts are a low-cost way to communicate with customers and develop your brand’s identity.

Paid. Paid social media advertising—think promoted posts with demographic targeting—can help you reach more potential consumers and target a certain group.

2. Influencer marketing

People trust other people more than commercials when making purchasing decisions, even if they don’t know them directly. Collaboration with an influencer, whether a superstar or someone with a smaller following that matches your target audience, can be an important aspect of an internet marketing plan. Influencer marketing can take place on a variety of channels, including:

Social media is the most popular channel via which marketers interact with influencers, who are notably prolific (and powerful) on Instagram and, increasingly, TikTok.

While social media is currently the most popular method of influencer marketing, bloggers still have a lot of clout with a wide range of demographics.

An extra benefit is that many bloggers have large social media followings, which means that companies that engage with bloggers have the opportunity to gain exposure across several platforms. Blogs are particularly effective marketing tools in lifestyle businesses such as fashion, travel, food, and parenting.

3. Affiliate promotion

Affiliate marketing is comparable to influencer marketing, but the payout scheme is different. While influencers are often compensated at a set rate for a post, affiliates (typically blogs or mainstream magazines that can include links in their content) who showcase your product are compensated based on sales or clicks when they direct customers to your site.

4. Email promotion

Email marketing is used in almost all internet marketing techniques. Subscriber segmentation, message personalization, and email automation campaigns are the three most effective email marketing methods, according to a recent Hubspot analysis.

When customers share their email address with a business, the company can contact them for future marketing initiatives, such as, but not limited to:

Greeting new customers
Promotion of new products or services
Sending promotional codes or discount codes
Introducing new blog material
Following up on a shopping cart abandonment
Obtaining Customer Feedback

5. Content marketing

Content marketing is a marketing strategy that entails creating and distributing excellent information online in order to attract and engage potential customers.

This can involve social media, but it usually refers to a brand’s in-house blog, where they can offer tales and case studies about their goods, industry, or other things that their customers might be interested in.

When combined with a good SEO strategy, content marketing may be a powerful tool for educating and engaging your customers, as well as attracting a wider audience to your site.

6. SEO

SEO is a set of strategies aimed to increase the visibility of your website in search engines such as Google. Some steps to improve SEO include:

Using topic-appropriate keywords
Including title and header tags
Internal and external linking to important pages
Create backlinks to your website.
Providing a favorable user experience, which might include faster download speeds and appealing web design for both desktop and mobile platforms.

7. Online marketing

Paid advertising is available through search engines like Google and social media platforms like Facebook to reach a larger portion of your target market:

PPC stands for pay-per-click. One of the numerous advantages of web advertising is that it allows you to track success more effectively than other platforms. In some situations, this will be reflected in the payment model. Many search engines and websites charge you based on the number of hits your ad receives.

Engines of discovery. Search engine advertising simply buys your way to the top of search results. This strategy can be beneficial when your website is young or there is a lot of competition for market share, as these situations make it difficult to achieve a high ranking organically.

Website. Pay-per-click banner advertising are available on a number of websites, including news sites, magazines, and blogs.

Social media posts that have been paid for. These allow you to target potential consumers based on demographics, hobbies, and habits, allowing you to reach those who are likely to be interested in your products or services.

8. Podcasts

As part of their online marketing strategy, several businesses publish or sponsor podcasts. You can also look for podcasts that are relevant to your industry and ask to be a guest on them. Podcasts, in addition to increasing traffic to your website, may be an effective tool for thought leadership and brand promotion.

9. Infographics

These widely shareable images include a wealth of information in a single image, making them an efficient way to convey a large amount of information in a digestible style. Infographics can be used to draw attention and increase traffic on social media, or they can be included in a blog post to supplement the written section.

Our SEO and internet marketing firm in Long Island studies various aspects of your business, website, and customer base before developing a specific approach based on actual data that we know will offer you the greatest results.