The 8 Best Google Marketing Strategies Your Business Should Know

Google is one of the most potent advertising platforms available to businesses. Millions of people use Google Search and Google Maps every day to find businesses that meet their urgent requirements. People are looking for everything from a birthday gift to a car repair to a hot cup of coffee! By using Google correctly, you can convert these search phrases into real-world sales that result from the professional use of two marketing tools: Google Ads and Google My Business.

Google Ads appear at the top and bottom of Google search results pages, as well as on site pages that are frequently relevant to a consumer’s keyword search phrases. Google My Business is the profile that shows in the business listing area of Google Search or Google Maps and contains important information about the company. When used correctly, these tools can improve foot traffic, online sales, and brand recognition.

How Do Google Ads Work, and Why Do I Need a Google Marketing Strategy for My Business?

Google Ads is a marketing tool that uses a pay-per-click approach, which means the advertiser (you) is charged for each impression or click. Google Ads are highly valuable since they can direct customers looking for similar items or services to your site.

Google Ads has a variety of features that might help you expand your online presence. That is why, at Techacs, we take advantage of every opportunity to expand your brand. You can market your company with Google AdWords in a variety of methods, including:

Shopping Ads – Google Shopping Ads show a product with your company name, price, a photo of the goods, and a call to action.

PPC – Pay-per-click advertising is intended to drive visitors to your website from Google searches. The term “pay-per-click” refers to the fact that the advertiser pays each time the ad is clicked.

Your business will benefit from increased online interaction, reviews, and overall revenue if you use Google Ads correctly. That is, there is a suitable approach to use Google Ads to reach your target demographic. If your ads do not reach the intended audience, you are unlikely to observe a change in overall engagement.

Fortunately, we are here to offer some of the Google Ads best practices that we do as a leading digital marketing firm. Let us explore the fascinating world of Google Ads!

It’s best to start with a well-planned Google marketing strategy before implementing pay-per-click Google Ads. Let’s go over some of the most important things to think about before you launch your campaign.

1. Use Specific and Thoroughly Researched Keywords

Keyword research is the most difficult, yet crucial, aspect of using Google Ads. Finding appropriate keywords that are often searched and have little competition is difficult — but not impossible.

Begin by exploring a few regularly used yet distinct keywords to evaluate if your advertising are effective. If your advertising are underperforming, you should rethink your keywords and try something new. There may be multiple variants of the keywords that perform better with the algorithm to reach your target audience, therefore you may need to keep tweaking keywords until you hit the mark.

2. Make certain that your advertisements are appealing to your target audience.

Though there are many advertising methods exclusive to Google Ads, basic advertising principles apply to all platforms. In this instance, it’s critical that your ads are highly relevant to your target audience and match their search intent. Consider the problem that your product or service solves to identify a consumer’s search intent. Consider what individuals could look for in order to locate a solution. You’ll have a starting point for your next ad campaign and some keywords to employ once you’ve worked backward to obtain a deeper understanding of your consumers’ search behaviors.

3. Keep an eye on your quality score.

In Google Ads, a Quality Score influences how high your ad will rank in response to specific keywords. If you miss the target on the keywords, you will most likely have a worse ad quality score. Quality Scores are assigned on a scale of 1 to 10, with any score above 8 indicating that you have a successful advertisement on your hands. If you’re wondering why your ad isn’t performing, consider your Quality Score and keyword selection.

4. Create a Strong and Effective Google Ads Landing Page

Creating a Google Ad and increasing site visits are useless if customers bounce from your landing page. If you want customers to visit your website and convert, you must have an inviting and well-functioning landing page. Even for physical stores, a poor landing page can dissuade customers from visiting in person. Remember that your landing page should assist in meeting the needs of your clients.

Overall, operating a successful Google Ads campaign is all about anticipating your audience’s needs and employing the appropriate keywords to generate hits and conversions.

How Can I Improve Google My Business to Increase Site Traffic and CTR?

Consider Google My Business to be your own digital shop where clients may find important information.

Google My Business is another necessary tool for carrying out an effective Google marketing campaign. Like having your business listed in the phone book, most potential clients will learn about you through your Google business listing. There are several ways to manage your Google business listing to boost your exposure and make your company easier to find online, including:

Google My Business – A Google My Business is a business listing that displays on Google Search and Maps, typically listing business hours and other important information.

Google Posts & Web Stories – Google posts function similarly to other social network feed posts. Google Web Stories are full-screen web browser-formatted content. The Stories are “tappable” stories, similar to those seen on Instagram or Facebook.

Whether your firm is huge or small, the prevalence of Google My Business implies that all business types can — and should — pay close attention to it. Use these suggestions to optimize your page so that customers can simply find your company.

1. Maintain as much up-to-date business information as possible.

The most crucial aspect of managing Google My Business is keeping your information up to date. Customers will be frustrated if they can’t reach you because your hours, phone number, or location are out of current. The following are the bare minimums for your profile:

• Address
• Contact Email
• telephone number
• Operating hours (including holidays)
• Business classification
• Attractive landing page
• Photos
• A list of frequently asked questions

If your company has more than one location, Google My Business allows you to add several locations that are managed by a single master account.

2. Google Posts Help Your Google My Business Profile

Google postings are an important yet underutilized advertising platform for businesses. Google Posts, like any other social media post, might include updates, promotions, or product displays. Posts are a terrific method to show off what is going on at your company without requiring a potential customer to visit your specific social media page. To keep customers informed, you may also use Google’s new tool Google Web Stories. We understand that this is critical to a small business’s social media strategy —which is why we offer it as one of our marketing platforms.

3. All Review Engagement Is Beneficial

Where will someone look to alter their view if they are deciding between your company and a competitor? Of course, there are the reviews! Online reviews are one of the most valuable sites for consumers to gain firsthand knowledge about your products or services. The number of reviews you receive can provide your company a competitive advantage. Remember to respond to all reviews! It makes no difference whether the review is positive or bad; you must answer promptly. A reaction to a negative review is always an opportunity to demonstrate your concern for your clients.

4. Inform People about Your Company in the Q&A Section

The question and answer part of Google My Business, like reviews, is a terrific method to engage with consumers and persuade new ones to visit your site. The more questions you answer, the more individuals will learn about your company just by looking at the listing. Building trust with your customers is one of the most significant marketing methods available.

And there you have it, a few important details for developing an effective Google marketing strategy. As a google marketing agency in Long Island, we can assist take the stress out of expanding your online presence. Techacs has the tools you need to properly market your brand utilizing Google, no matter how big or little your company is. Schedule a discovery call with our sales team now!