What Is SEO Marketing?

SEO is an abbreviation for Search Engine Optimization, which is a digital marketing strategy that involves improving your website and its content for increased visibility on search engines such as Google.

When someone searches for “data analyst salary” or “what is content marketing,” an SEO-friendly site with relevant content ranks high on a search engine results page (SERP). In brief, by optimizing your website for SEO, you make it simpler for internet searchers to find your information, products, and services organically—without the use of paid advertisements.

What exactly is SEO marketing?

In the digital age, having an online presence as a business is essential. An SEO marketing plan makes it
easy for search engines like Google and Bing to “crawl” your material and determine where it should
appear on search engine results pages (SERPs).

SEO is divided into three categories:

• On-page SEO refers to the content and design of a webpage. Search engines look for content that is related to the keyword, fulfills searcher intent, is well-structured and easy to explore, and provides authoritative information within an industry.
• Off-page SEO refers to the backlinks that a website obtains. Backlinks are created when other websites link to pages on your website. The more authoritative and relevant your content is, the better for SEO. Backlinks can help your site’s authority and exposure over time.
• Technical SEO relates to the backend components of your site, such as title tags and meta descriptions that appear in the source code of a webpage, the structure and navigation of the site, how pages within a site are linked to one another, and the loading time of the site.

The idea is to optimize features in all three of these categories so that they work together to increase
organic visibility for your website and its content.

What is the significance of SEO marketing?

An SEO-friendly website offers numerous advantages, including the ability to attract more consumers in your target market without relying as heavily on paid advertisements.

1. User encounter

Visitors are more likely to like their experience when your website or e-commerce store has been optimized in the following ways:

2. Visibility

It is important where you rank on the SERPs. According to Backlinks, the first organic (unpaid) search result on Google obtains 27.6 percent of hits. There is also a large drop in clicks for results on the second page, implying that appearing on the first page is preferable. According to Semrush, 95% of Google clicks go to organic search results.

3. Organic traffic

Paid ads are one approach to generate visitors to your site, but they can be costly. According to Hootsuite, a social media management company, social media ad spend is steadily increasing, with total ad spend predicted to exceed $173 million by 2022. According to Statista, a market and consumer data company, search advertising spending in the United States has climbed from $54.8 billion in 2019 to $95.2 billion in 2022.

You can use an SEO digital marketing plan to rank well in search results and generate more organic (free) traffic to your site, which means people will find and click on your content without the use of paid advertisements.

4. Customer insights

Knowing what clients want is crucial to running a successful business. Throughout the SEO marketing
process, you can collect client insights, such as:

• Keyword research on the terms buyers are looking for, from how and why queries to product and brand names
• Understanding searcher intent, or why customers search for specific keywords
• Understanding what content motivates actions such as subscribing or purchasing things.

How to Create an SEO Marketing Plan

1. Examine your competition.

Just like you would conduct a competition research to uncover market gaps and differentiate your products and marketing activities, you will need to investigate and assess the SEO of your competitors. This manner, you might gain a competitive advantage when it comes to your website and its content. 

• Make a list of your competitors, including those you’re already familiar with as well as those who rank at the top of search engine results pages for terms related to your products and services.  

• Examine your competitors’ website content, structure, and navigation, as well as user-experience elements such as call-to-action buttons and page design. How reliable is the information? How simple is it to navigate, find information, and take action?   

• Use an SEO tool to find out what keywords your competitors are ranking for on each page, including secondary or related keywords and the search volume for each one.

• Right-click anywhere on your competitors’ websites and pick “view page source” from the menu that appears. 

2. Understand your target audience from the standpoint of SEO.

Once you’ve figured out your competition, it’s time to think about your audience, including what they look for online and the intent behind it, so you can create content that they find interesting.

• Install a Google Chrome extension to search for terms. These tools allow you to conduct keyword research while seeing SERPs directly from your browser. 

• Determine searcher intent for each keyword, such as navigational (searching for a specific site), informative (seeking for information or answers to a query), transactional (looking to execute an action or make a purchase), and commercial (looking to investigate items). 

• Analyze SERPs to learn about the questions that users ask, relevant searches and questions, featured snippets that Google anticipates users will click on, and so on. 

3. Create material that is SEO-friendly.

Consistent effort is required to create SEO-friendly content that your target audience considers worthwhile. Every page on your website should be optimized, including the home page, about page, and other static pages, as well as blogs, articles, sales pages, and lead capture landing sites.

• Unique, authoritative information that satisfies searcher intent for a specific keyword should be included in written material.
• Integrate the keyword and related terms seamlessly and properly into your subheadings and text, without overusing them.
• Structure the content on each page so that it is logical and easy to navigate. This entails organizing material into smaller pieces that are easier to identify and skim utilizing subheadings, bullet prints, and numbered lists.
• In order to improve the reading experience, include relevant images, graphics, and videos.
• Anchor text should provide links to other related pages on your website.
• Include useful calls-to-action to make it simple for site visitors to subscribe, fill out forms, and buy. 

4. Enhance your technical SEO.

Businesses frequently collaborate with web developers or IT professionals to improve the technical SEO of their websites. If you have access to your site’s admin panel, you may be able to make these changes or resolve difficulties on your own. Begin by enrolling into your website’s admin area, where you will find many options for modifying your site’s settings, such as metadata and navigation menus.

Follow these steps for each webpage:

• In 50 to 60 characters, create a title tag that includes the term you want the page to rank for and properly defines the content of each page.
• In up to 160 characters, write a page description that includes the keyword, describes the page, and emphasizes the page’s distinctive value.
• Reduce the size of photos to make them load faster.
• Name image files using keywords and descriptions, and use a hyphen to separate each word.

Follow these instructions for the entire site:

• Create a clean navigation menu to assist site visitors in finding pages.
• Make a site map that includes information about your site’s pages, videos, and files, as well as their relationships.
• Create a Google Search Console account and submit your site map so that Google can better crawl your site. 

5. Obtain relevant and authoritative backlinks.

Create a strategy for encouraging other websites to link to your content to boost your off-page SEO.

• Make a list of sites that are related to yours, are not competitors, and have a high domain authority.
• Request backlinks from the site’s producers or content managers. Make an offer of an incentive, such as high-quality material to replace what they’re currently linking to or a topic for a guest blog post you’d like to write for them.
• Share pages from your website on social media and include links in your email marketing to enhance not only clicks but also the likelihood that other sites will choose to link to your material.

Looking for an SEO marketing Expert in Long Island? Contact us!